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You can use headline news or obscure news as your hook. It could be local, national, or international.
Let's suppose you're a plumber who discovers that copper prices have dropped suddenly. Copper has been at an all-time high for the past year. The connection is that homeowners will soon have an opportunity to undertake kitchen or bath renovations for less because the price of copper pipes will be lower.
Or an earthquake occurs halfway around the world, killing thousands, in a city thought to have a low risk of quakes. You are an owner of an insurance company. You now have an opening to offer advice on whether or not those living in your locale should have earthquake coverage.
Or a celebrity's young girl is kidnapped, ransomed, and returned home unharmed. Your firm manufactures bracelets that also secretly function as location devices. Had the daughter been wearing one of your bracelets, the police would have been able to find her within an hour.
You got the idea?
In the first two of these situations, the business seeking publicity serves local customers only, so they should direct their publicity tie-in efforts to local newspapers, TV and radio. In the third situation, the company should aim at national publicity first, since their customers live anywhere.
The simplest way to jump into action with your breaking news connection is to call a media outlet you have reason to believe would consider your story relevant and track down the reporter or editor who handles the subject matter. It's much easier than you think. This is because tips are the lifeblood for news organizations. Unlike companies that shield employees from the public, they must have a system of directing story suggestions to the right person.
You can simply call the main telephone number of your media outlet and ask for the "news desk". Then ask who to contact about real estate (for the first example), business (for second), or child safety (for third). When you reach the person covering your topic, explain your news connection in four sentences or less. If you're leaving a voice mail message, end with your call-back number. If you are speaking to someone live, end your pitch, close the conversation, and wait for their response.
You can make this sort of pitch by email also, if you have a reliable email address for a reporter, tip line or topical editor. Keep it brief and to the point and include a phone number as well as your email address for a reply.
It takes too long to pitch media outlets individually when you want to get national media attention for your story. If you have a particular media outlet you think would be a likely match for your publicity angle, contact them as described above. For example, the child safety bracelet story would be perfect for morning TV news shows like "Today" or "CBS This Morning." Otherwise, writing and distributing a press release is the way to go.
A press release is a news release that presents your news tie in in a journalistic-style format. (Google "sample press release" to find models to follow.) Normally these are 400 words or less - a page or so - in length. Use a press release distribution service such as PR Newswire, PRWeb or Emailwire to get your release in front or media people and the public.
Do not delay. What's hot and exciting today may evoke no interest at all tomorrow or next week. Inform yourself now about all the steps described here so that when news breaks that can launch you into the public eye, you're prepared to jump right into action.
1. Maintain the Reading Level
Every content writer should strive to create understandable content as their first goal. We all know that not every Google user has a high level of education.
I only want to point out that your posts should contain fewer than 1% of the sentences from the 'Flesch Reading Ease Test. So that, every age group of people will understand your content. This results in better traffic generation.
2. Site Speed
Make sure that, your site is working super fast. We all know that users will not wait more than few numbers of seconds to load their pages. In order to load your pages faster remove the unwanted content in your post. This is one of the simple techniques of OnPage Optimization.
3. Use Images and Videos
Every Search Engine Optimizer must use the images and videos in their content. Because, humans will easily understand anything by watching images and videos.
A great way to use On Page SEO Techniques is to use Info Graphics (Display the exact message in a single image) in your content.
4. Google Voice Search
Public has changed their way of searching. People can now simply use Google Voice Search to ask their questions. By doing this operation they are getting answers very easily. Due to this reason, search engine optimizers need to update themselves by switching to Google Voice Search.
5. Post in Yahoo! Post in Yahoo!
The latest technique for SEO On Page Optimization is publishing articles in Yahoo! & Bing. We use to publish our posts in Google. Recent research has shown that Yahoo! is a better place to publish your posts. Bing and Yahoo! will lead to more traffic.
6. Switch to "https"
Many content writers will use the http protocol while publishing their articles. This is a new way to increase site traffic. Switch to https from http. It is also a well-known SEO On Page Optimization technique.
7. Use keywords in your comments
On Page SEO Techniques is also a great way to increase traffic through comments. Because, Google bots will consider comments along with the post. Some users will leave long comments. Writers can make use of those comments. Writers can use those comments to insert one or two keywords whenever they find large comments.
Don't stuff the keywords. Even if you add keywords, the comment should still look natural. In this way, writers can generate more traffic even by using comments for their posts. https://www.scribd.com/document/599338084/202722News-Telegraph |
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