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You can use headline news or obscure news as your hook. It could be national, international or local.
Let's say you're a plumber and you learn that the price of copper, which has been sky-high for the last year, suddenly dropped. The connection is that homeowners will soon have an opportunity to undertake kitchen or bath renovations for less because the price of copper pipes will be lower.
Or, an earthquake strikes halfway around the globe, killing thousands in a city considered to be at low risk of quakes. You are an owner of an insurance company. You now have an opening to offer advice on whether or not those living in your locale should have earthquake coverage.
Or a celebrity's young daughter gets kidnapped, ransomed and returned home unharmed. Your company makes bracelets that secretly serve as location devices. Your bracelets would have allowed the police to locate the girl within minutes.
You got the idea?
The business seeking publicity for the first two situations serves local customers only. Therefore, they should focus their publicity tie-in efforts on local newspapers, TV, and radio. The third situation is where the company should first target national publicity as their customers can be found anywhere.
It is easy to get involved with your breaking news connection by calling a media outlet that you believe would be interested in your story and locating the editor or reporter who handles it. This is much easier than it sounds. You see, tips are the lifeblood of news organizations, so that unlike companies that shield employees from the public, they have to have a system of channeling story suggestions to the proper person.
All you have to do is call the main telephone number of the media outlet, ask for the "news desk" and then ask who you should contact about a real estate (for our first example), business (for the second) or child safety (for the third) story. You should explain your news connection in no more than four sentences to the person who is covering your topic. If you're leaving a voice mail message, end with your call-back number. If you're talking to someone live, finish your pitch, shut up and wait for their response.
You can make this sort of pitch by email also, if you have a reliable email address for a reporter, tip line or topical editor. It should be concise and to-the-point. Include a phone number and email address so that you can reply.
When you're trying to interest national media in your story, pitching media outlets one by one takes too much time. Contact the media outlets you believe would be a good match for your publicity angle if you are unsure. The child safety bracelet story would work well on morning TV news programs like "Today" and "CBS This Morning." Otherwise, writing and distributing a press release is the way to go.
A press release is a news release that presents your news tie in in a journalistic-style format. To find examples of press releases, search Google "sample" These are usually 400 words or less, or a page. To get your press release in front of media people and the general public, use a PR Newswire, PRWeb, or Emailwire distribution service.
Do not delay. Don't delay. What's hot today might not be as exciting tomorrow or next week. You can learn all of the steps here now so that you are ready to take action when you hear about news that could make you famous.
1. Keep the Reading Level at the Recommended Level
Every content writer should strive to create understandable content as their first goal. We all know that not every Google user has a high level of education.
I only want to point out that your posts should contain fewer than 1% of the sentences from the 'Flesch Reading Ease Test. This will ensure that everyone can understand your content. This results in better traffic generation.
2. Site Speed
Your site should be fast. Users won't wait for more than a few seconds to load pages. To speed up the loading of your pages, remove any unneeded content from your posts. This is one of the simple techniques of OnPage Optimization.
3. Use Images and Videos
Every Search Engine Optimizer must use the images and videos in their content. Because humans can easily understand any information by looking at images and videos.
A great way to use On Page SEO Techniques is to use Info Graphics (Display the exact message in a single image) in your content.
4. Google Voice Search
The public has changed the way they search. Now a days people use to simply ask their queries in Google Voice Search. By doing this operation they are getting answers very easily. Due to this reason, search engine optimizers need to update themselves by switching to Google Voice Search.
5. Post in Yahoo! & Bing
The latest technique for SEO On Page Optimization is publishing articles in Yahoo! & Bing. Our posts were used to be published in Google. But, the latest researches have declared that publish the posts in Yahoo! & Bing will leads to get more traffic.
6. Switch to 'https'
Many content writers will use the http protocol while publishing their articles. This is a new way to increase site traffic. Switch to https from http. It is also a well-known SEO On Page Optimization technique.
7. Use keywords in comments
On Page SEO Techniques is also a great way to increase traffic through comments. Because, Google bots will consider comments along with the post. Some of the users will leave the long comments. Writers can make use of those comments. Writers can use those comments to insert one or two keywords whenever they find large comments.
The keywords should not be overstuffed Even if you add keywords, the comment should still look natural. In this way, writers can generate more traffic even by using comments for their posts. https://issuu.com/othlasytmp/docs/179166 |
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